Change is good. Change is scary. Change hits different people different ways.
I, for one, usually like it and what I’m embarking upon is no different. Later this week I’m changing several things with my work because I’m making a slew of changes:
First, this site (microexplosion.com) will no longer be the place to find me. I’m officially launching billseaver.com. If you’re a feed reader to the blog, fear not, we’re going to be able to port you right over to the new feed.
Second, I’m launching a series of coaching groups and coaching opportunities. Actually, I’ve already launched one group. We met for the first time last month. It was great and there are more groups. More on that soon at the forthcoming billseaver.com.
Third, I’m launching a podcast. It should be live next week. That’s the plan anyway. If you know me at all, you probably know I don’t like to do things like most people and this podcast will be quite different from most business podcasts. Stay tuned…to billseaver.com.
What’s Changing and Why
I’ve been known as a social media marketing consultant for eight years now. It’s been a great run but a little over two years ago I started quietly and deliberately expanding the type of work I did for clients. It stretched well beyond social media into product development, brand positioning and even some organizational consulting…and yet it all had a marketing aspect to it too.
What I’ve realized over these few years is that I have a methodology and message about what marketing means now and I’ve applied the ideas to my clients and have seen them work. I think they will work for many people. Most people actually. That’s why I need to change. I have a marketing message I want to get it out to thousands or millions of people.
Let me be clear, I still do consulting work. I still help companies and organizations, but how I help them is broader than what I’ve done in the past. I’m adding some new services and expanding the ways I hope to get the message out, but in some ways this is a continuation of what I’ve been doing for a while now. In other ways it’s a very new course forward. I’ve been pivoting my work for a while and now I’m ready to make it known publicly.
The new site, new services and a few other announcements are all coming soon. As a someone who reads this blog, I figured you should know first.