Broadman & Holman Publishing Group started an interesting new marketing venture this summer with the launch of Holman TV. Holman TV is a fictional video blog of a character named Holman who’s trying to make it in the Christian music business in Nashville and the episodes follow Holman around in his job and life.

This is a great example of a company thinking outside of the traditional marketing box. Chris, over at Pour Out, recently interviewed B&H’s E-Business Director on the Holman TV project. Here’s episode 1…

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This entry was posted on Saturday, July 21st, 2007 at 8:54 pm and is filed under Video of the week. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.