Stats: Majority of Consumers Feel Bombarded By Ads
Yesterday I referenced a 2008 iMedia Brand Summit video talking about the blurring lines between ads and content. There were some great stats provided on the video and here were some that really stood out to me.
- 62% of consumers feel “there are too many ads in media.” (source: Yankelovich)
- 65% of consumers feel “constantly bombarded by ads.” (source: Forrester)
- 65% of consumers feel “bombarded by too many ads.” (source: McKinsey & Company)
- 75% of consumers feel “overwhelmed by the amount of media.” (source: NBC)
- 18% of consumers say they dislike all forms of advertising. (source: Doubleclick, January 2007)
- 39% of consumers claim they avoid advertising as much as possible. (source: JWT/Adweek survey, 2007)
Regarding trust in advertisers:
- In 2005, 25% of consumers said they trusted ìpeople in who work in the advertising industry”…which means 75% don’t trust people who work in the ad industry. (source: HarrisInteractive)
- In 2007, 17% of consumers had any confidence in advertisers or the advertising industry…which mean 83% don’t have confidence in ads or advertisers. (source: mediaVillage.com)
- Today, 6% of consumers say they believe marketers’ ad claims…which of course means 94% don’t. (source: Forrester)
Conclusion: Forget the big fish.
Tags: , advertising statisitics, AdWeek stats, consumer statistics, content marketing, digitalmarketing, Doubleclick stats, Forget the big fish, Forrester stats, HarrisInteractive stats, iMedia Brand Summit, iMedia stats, JWT stats, McKinsey stats, mediaVilliage stats, NBC stats, new media marketing, new media stats, socialmediamarketing, Yankelovich stats
March 25th, 2008 at 1:32 pm
[...] started off sharing some stats on general consumer feelings about all forms of advertising then went through some stats from a few years ago specifically about consumer perceptions about [...]