I’ve encountered a surge of friends, associates, and acquaintances who are new to blogging. What I’ve found is that in some cases the new bloggers have been blog readers for quite a while and have picked up on a few things about blogging culture, etiquette, technique, and strategy. In other cases, the new bloggers have jumped right in without having spent a lot of time reading blogs (and therefore missing some of the above mentioned things.) I applaud anyone who’s jumping into the blogging waters so this post is for the people who are relatively new to blogging but may have missed a few things along the way…

Here are seven things new bloggers should know:

1. Terminology 101 (part 1): Your blog is a blog so just call it that. It’s not a website or a blog site. It may operate as your web presence (which is what I do and recommend in many cases) but it’s still a blog. It would be incorrect to say, “Check out my blog site.” It would be correct to say, “Check out my blog.” It’s as simple as that.
2. Terminology 101 (part 2): Every entry you add to your blog is a post. Your entries are not blogs. The blog is the entire space but a post is a single entry. Some new bloggers will say, “I just wrote a blog today about…” which isn’t correct. They wrote a post. Not a blog. You can say “post” or “blog post” but not blog. A blog is your web presence (see number 1 above.)
3. Determine your posting frequency: When I was in second grade I signed up for a race with about thirty other second graders. When they shot the gun I took off like a flash. I was a blaze of red-sweat-pant-Member’s-Only- jacket-wearing-glory. The problem was the race was a mile. I was in first place for the first 100 yards. I ended up in dead last. I had no energy for most of the race. I used it all in the first 100 yards. New bloggers can start like that. You have new ideas and are fired up and ready to go…which is great, but if you don’t plan on keeping up that pace for the duration of your blog life, dial it back a little bit to something you can sustain. I recommend you determine your meal to snack ratio. Blogging is not a sprint.
4. Triple the amount of time you spend thinking about your post titles. Most likely you spend only a few seconds on your blog post title but it’s actually one of the most important things you can do. People tend to scan titles and your title may make or break whether someone actually reads the post. This is even more important as people continue to use feed readers in increasing numbers. Your posts are just one trickle in a stream of information and your title is what people will use to determine whether they will read your post or not.
5. Link to people when you mention them. This is one commonly overlooked but easy to fix issue. Good blogging etiquette is to link to a fellow blogger when you mention her/him. If you mention them by name just hyperlink to them. Every blog tool does that. If you see something on someone’s blog and it inspires you to write a post based on what you saw, give that person a “hat tip” if you don’t mention them specifically in the post. If you’ve ever seen something at the end of a blog that looks like this: [HT to Chris] then it’s a reference to a post I saw on Chris’ blog. It’s a hat tip to Chris. Bloggers love links and they love to receive credit when credit it due. They’ll also return the favor in many situations so this can be strategic as well. Link love is a wonderful thing for everyone.
6. Check your moderated comments often. If you moderate your comments try to check them at least daily because commenters want to know that their comments were worth the time they spent to post them. Comments exist to encourage discussion and dialogue but if it takes you forever to approve the comments, you’re not encouraging someone to comment in the future. More than likely they’ll think you rejected the comment and then what was supposed to be a positive experience for the person turns into a negative one because they’ll be sitting there wondering why you didn’t approve their comment. Just approve them often and only reject the stuff that’s spam.
7. The golden rule of blogging is to provide content. Unless your blog is intended to be something personal for yourself, friends, and family this rule applies to you. If you have any hopes of blogging with the intent that people will find it helpful, useful, etc. you need to provide content on a regular basis. Here’s the test: how many of your previous ten posts were about you verses about something that meets the Old McDonald test? Content is about your readers. A personal blog is about you and that’s fine…but if you’re not writing a personal blog, don’t make it about you all the time. The fact of the matter is most people don’t really care about you but they do like it when you give them something entertaining, inspiring, educational, informative, or even outrageous. They may be amused about little things going on in your life from time to time and that’s fine to talk about, but otherwise, give them substance that has value for them.

Tags: best practices, blogging, conent is the new marketing strategy, new media marketing, socialmediamarketing

This entry was posted on Thursday, March 13th, 2008 at 10:56 am and is filed under Content is the new promotion strategy, blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.