Comments on: General Motors Shifting Half It’s Ad Budget to Digitial Marketing http://microexplosion.com/2008/03/20/general-motors-shifting-half-its-ad-budget-to-digitial-marketing/ Just another WordPress weblog Sat, 26 Jul 2008 02:29:20 +0000 http://wordpress.org/?v=2.5.1 By: Peter Sullivan http://microexplosion.com/2008/03/20/general-motors-shifting-half-its-ad-budget-to-digitial-marketing/#comment-1245 Peter Sullivan Tue, 03 Jun 2008 13:59:46 +0000 http://microexplosion.com/2008/03/20/general-motors-shifting-half-its-ad-budget-to-digitial-marketing/#comment-1245 Lets hope the rest of the country follows their lead! Lets hope the rest of the country follows their lead!

]]> By: billseaver http://microexplosion.com/2008/03/20/general-motors-shifting-half-its-ad-budget-to-digitial-marketing/#comment-568 billseaver Fri, 21 Mar 2008 13:19:35 +0000 http://microexplosion.com/2008/03/20/general-motors-shifting-half-its-ad-budget-to-digitial-marketing/#comment-568 Chuck, thanks for the comment. Given the statistics about what people think about traditional advertising it's becoming the most logical choice...particularly when the digital marketing is not used with a traditional marketing mindset, rather a mindset that shifts with the new ways to market. My big thing is that content is the new marketing strategy. If GM will get on board with that as they spend their money in digital marketing, it will be a successful shift for them. Derek, I'm suspect GM has a lot of people looking to get a part of that 1.5 billion dollars. In the meantime you may find this post useful: http://tinyurl.com/2t38y4 Chuck, thanks for the comment. Given the statistics about what people think about traditional advertising it’s becoming the most logical choice…particularly when the digital marketing is not used with a traditional marketing mindset, rather a mindset that shifts with the new ways to market. My big thing is that content is the new marketing strategy. If GM will get on board with that as they spend their money in digital marketing, it will be a successful shift for them.

Derek, I’m suspect GM has a lot of people looking to get a part of that 1.5 billion dollars. In the meantime you may find this post useful: http://tinyurl.com/2t38y4

]]> By: Derek Mehraban http://microexplosion.com/2008/03/20/general-motors-shifting-half-its-ad-budget-to-digitial-marketing/#comment-566 Derek Mehraban Fri, 21 Mar 2008 10:44:04 +0000 http://microexplosion.com/2008/03/20/general-motors-shifting-half-its-ad-budget-to-digitial-marketing/#comment-566 This is good news. I have heard of growth at places such as The Cobalt Group, and I know GM is very big on it's web sites, measurement, and customer connections online. If GM is looking for help in spending it's budget on Digital Marketing, our firm is in Ann Arbor and would love to help - http://ingenexdigital.com This is good news. I have heard of growth at places such as The Cobalt Group, and I know GM is very big on it’s web sites, measurement, and customer connections online. If GM is looking for help in spending it’s budget on Digital Marketing, our firm is in Ann Arbor and would love to help - http://ingenexdigital.com

]]> By: Chuck http://microexplosion.com/2008/03/20/general-motors-shifting-half-its-ad-budget-to-digitial-marketing/#comment-559 Chuck Fri, 21 Mar 2008 04:46:07 +0000 http://microexplosion.com/2008/03/20/general-motors-shifting-half-its-ad-budget-to-digitial-marketing/#comment-559 Hi, I learned of you through the 48 days podcast and thought your interview was very insightful. GM's move is bold, risky, and brilliant. I believe what you say about traditional advertising being forgetful and untrustworthy, so I'm excited to see how this plays out for GM. Hi,
I learned of you through the 48 days podcast and thought your interview was very insightful. GM’s move is bold, risky, and brilliant. I believe what you say about traditional advertising being forgetful and untrustworthy, so I’m excited to see how this plays out for GM.

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