In the latest episode of The New Mediology, Nathan and I talked about banner ads and the prevailing attitudes from consumers about them. We cited some stats about the types of banner ads that are considered better than others, but in the end there are actually very few circumstances when a banner ad is going to be a good use of your marketing money.

I have actually changed my view on banner ads a little bit over the last year. I used to be completely against banner ads but have actually found there are a few cases when it’s worth the money. The only times I’ve seen banner ads bring positive results for my clients (both in brand recognition and direct sales) is in the cases where a blogger reviewed the client’s product positively and then we went back and advertised on the same blog a few weeks later…so that has become the exception to my previous ban on banner ads.

As always, you can download The New Mediology in iTunes or listen online.

Tags: , Anthology Creative, banner ad statistics, banner ads, The New Mediology

This entry was posted on Tuesday, March 25th, 2008 at 2:40 pm and is filed under podcast. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.