http://microexplosion.com/2008/04/21/when-you-should-fire-your-ad-agencymarketing-firm/ The official blog of Bill Seaver, a social media marketing consultant and speaker based in Nashville, Tenn. Thu, 20 Nov 2008 17:30:08 +0000 http://wordpress.org/?v=2.5.1 http://microexplosion.com/2008/04/21/when-you-should-fire-your-ad-agencymarketing-firm/#comment-857 billseaver Tue, 22 Apr 2008 22:30:09 +0000 http://microexplosion.com/?p=387#comment-857 Good point. Big agencies certainly can take advantage of small company. The real issue is that some agencies think they have to be predators to survive. It may work for a while but ultimately people find them out. In my experience, the agency just moves on to another victim once its found out...so while they keep the business afloat with new clients, they leave behind a trail of people who don't like them very much. The agency may not ever know how much they harm themselves because they're not aware of the perception most people have. I guess ignorance is bliss for them. Good point. Big agencies certainly can take advantage of small company. The real issue is that some agencies think they have to be predators to survive. It may work for a while but ultimately people find them out. In my experience, the agency just moves on to another victim once its found out…so while they keep the business afloat with new clients, they leave behind a trail of people who don’t like them very much. The agency may not ever know how much they harm themselves because they’re not aware of the perception most people have. I guess ignorance is bliss for them.

]]> http://microexplosion.com/2008/04/21/when-you-should-fire-your-ad-agencymarketing-firm/#comment-856 Debbie Patrick Tue, 22 Apr 2008 20:41:04 +0000 http://microexplosion.com/?p=387#comment-856 Yes, I've worked for a few of those agencies, too. The fees are especially out of line when they get too hungry and start targeting accounts that are really too small for them to service efficiently. A big firm serving a big firm can work. But a big agency sucking the life out of a little one that wants to feel important (look I have an ad agency!) is tragic all the way around. You're right. Fire 'em. Yes, I’ve worked for a few of those agencies, too. The fees are especially out of line when they get too hungry and start targeting accounts that are really too small for them to service efficiently. A big firm serving a big firm can work. But a big agency sucking the life out of a little one that wants to feel important (look I have an ad agency!) is tragic all the way around. You’re right. Fire ‘em.

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