Comments on: Traditional Marketing Doesn’t Matter As Much (As It Used To) http://microexplosion.com/2008/04/29/traditional-marketing-doesnt-matter/ Just another WordPress weblog Wed, 20 Aug 2008 19:25:55 +0000 http://wordpress.org/?v=2.5.1 By: billseaver http://microexplosion.com/2008/04/29/traditional-marketing-doesnt-matter/#comment-1002 billseaver Tue, 06 May 2008 03:45:17 +0000 http://microexplosion.com/?p=399#comment-1002 Captain, thanks for the comment. You made me laugh out loud! Glad to see we agree...and it would have been fine if we didn't, but it was fun to see your thought process. Captain, thanks for the comment. You made me laugh out loud! Glad to see we agree…and it would have been fine if we didn’t, but it was fun to see your thought process.

]]> By: captain flummox http://microexplosion.com/2008/04/29/traditional-marketing-doesnt-matter/#comment-1000 captain flummox Tue, 06 May 2008 00:40:47 +0000 http://microexplosion.com/?p=399#comment-1000 Maybe this is optimistic, but I think consumers still want to hear the story as its told by the company offering the product or service, and paid media is still an excellent way to tell that story exactly how you want it told. The number of eyeballs and impressions might be harder to manage, calculate and aggregate into critical mass, but there is still unique value there. So maybe those media won't necessarily matter less, but they will matter differently -- assuming the advertising tone evolves. Hmm, it might have been more concise if I'd just written "I agree." Maybe this is optimistic, but I think consumers still want to hear the story as its told by the company offering the product or service, and paid media is still an excellent way to tell that story exactly how you want it told. The number of eyeballs and impressions might be harder to manage, calculate and aggregate into critical mass, but there is still unique value there. So maybe those media won’t necessarily matter less, but they will matter differently — assuming the advertising tone evolves. Hmm, it might have been more concise if I’d just written “I agree.”

]]> By: billseaver http://microexplosion.com/2008/04/29/traditional-marketing-doesnt-matter/#comment-932 billseaver Wed, 30 Apr 2008 21:42:49 +0000 http://microexplosion.com/?p=399#comment-932 Terrace, stick around and you'll see social media marketing is most all I talk about. I look forward to you comments down the road. Carter, thanks for the info. Twitpitches are an interesting idea. It reminds me of the Webby Awards where the winners can only five words in their acceptance speeches if I recall correctly. Terrace, stick around and you’ll see social media marketing is most all I talk about. I look forward to you comments down the road.

Carter, thanks for the info. Twitpitches are an interesting idea. It reminds me of the Webby Awards where the winners can only five words in their acceptance speeches if I recall correctly.

]]> By: Carter F Smith http://microexplosion.com/2008/04/29/traditional-marketing-doesnt-matter/#comment-930 Carter F Smith Wed, 30 Apr 2008 17:33:39 +0000 http://microexplosion.com/?p=399#comment-930 I learned from Brian Solis, that technology and thought leader extraordinare Stowe Boyd has begun training others on brevity. Stowe told the world that he is posting a schedule of the times that he will make available for meetings with companies at the Web 2.0 Expo, and he is not going to accept email-based proposals to meet, only Twitpitches. So I got to thinking, how would Abraham Lincoln have pitched the Gettysburg address on Twitter? I learned from Brian Solis, that technology and thought leader extraordinare Stowe Boyd has begun training others on brevity. Stowe told the world that he is posting a schedule of the times that he will make available for meetings with companies at the Web 2.0 Expo, and he is not going to accept email-based proposals to meet, only Twitpitches.

So I got to thinking, how would Abraham Lincoln have pitched the Gettysburg address on Twitter?

]]> By: Terrace Crawford http://microexplosion.com/2008/04/29/traditional-marketing-doesnt-matter/#comment-923 Terrace Crawford Tue, 29 Apr 2008 22:40:53 +0000 http://microexplosion.com/?p=399#comment-923 I might agree. I definitely think social media marketing is where its hot right now... and seems to be the hot button for the future. I'll be interested to see if you posts more on social media marketing as followup to this. I might agree. I definitely think social media marketing is where its hot right now… and seems to be the hot button for the future. I’ll be interested to see if you posts more on social media marketing as followup to this.

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