Yesterday I talked about the difference between the two…today I saw this video on the Collide Magazine blog. It’s an advertising stunt from Australia that’s literally explosion marketing. It sounds like some people were on hand to see what would happen but I wonder how many can remember the company that did this and then used the company’s services as a result. It makes a big boom but what did it really do in the end? I think a spark strategy would have been better…but take a look for yourself.

Tags: digital marketing, microexplosion, new media marketing, social media marketing

This entry was posted on Tuesday, August 19th, 2008 at 2:08 pm and is filed under new media marketing, social media marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.