Blogging and Twitter Send CPA 75% of His Business
A few years ago I met with a guy named Scot Justice who was positioning himself to open his own CPA firm one day. I had been studying social media informally for several months at that point and was just starting to blog myself, so I suggested he take up blogging as an introductory web presence and marketing tool. At the time he was a CFO for a printing company here in Nashville. A year or so later the company was sold and he was out of a job…and he couldn’t have been happier.
Now, three years later, he’s on his own and doing great. He still blogs and he’s active on Twitter and together they account for 75% of his business. I’d call that a pretty good return on his marketing money, but of course time is the new money when it comes to social media marketing and Scot gets that.
I sat down with Scot last week to talk to him about his social media journey and he was gracious enough to talk to me. Scot’s even getting questions now from CPAs around the country who are waking up to the possibilities of social media. I’m proud of what Scot’s done. He’s put in the time and energy to do it right and is reaping the rewards. Here’s the interview.
One more thing, I referenced another interview in this video. Here’s the link to the interview with the blogging gunsmith.
Tags: blogging, CPA, Nashville CPA, Nashville social media, Scot Justice, social media marketing, social media Nashville, twitter, Virtual CFO
February 11th, 2009 at 3:20 pm
This is SO cool! I caught this because of my “CPA” Google Alert, otherwise I might have missed this wonderful piece. Scot is a perfect example of how CPAs are embracing new technology for their business - and a true trailblazer in the industry!
February 11th, 2009 at 3:25 pm
Adrienne, I couldn’t agree more. He’s done a great job and understands the mindset he needs to use the technology without just getting sucked into the shiny new tools that come along. It’s one thing to use a new tool or technology, but it’s something else entirely to use it really well. He uses these well and it’s worked like it should.
February 11th, 2009 at 6:56 pm
[...] on Micro Explosion Media, the author talks about Scot Justice, a US CPA who has used blogs and Twitter to help build a [...]
February 12th, 2009 at 3:56 pm
[...] Scot’s marketing consultant Bill Seaver has the rest of the story, and the video, here: Blogging and Twitter Send CPA 75% of His Business. [...]
February 12th, 2009 at 6:49 pm
Blogging and Twitter Send CPA 75% of His Business…
“A few years ago I met with a guy named Scot Justice who was positioning himself to open his own CPA firm one day. I had been studying social media informally for several months at that point and was just……
March 19th, 2009 at 10:29 pm
I enjoyed reading your post; I am running a small website on video conferencing I am a beginner in this business. I don
March 20th, 2009 at 6:43 am
Thanks for the comment. Scot’s use of social media is a great example for any small business.
October 19th, 2009 at 8:11 am
What a delightful blog. Full of valuable information for small businesses. A Google PR of 3! Not only is Scot a knowledgable CPA, he’s also a very good blogger. keep it up!