Social Media in a Nutshell (Especially Social Media for Business)
Today I was asked to provide a brief statement for a Nashville Chamber of Commerce event coming up next week. The statement was supposed to give “three reasons why businesses should embrace social media.” I couldn’t think of three things. I could think of one. Then I thought of about ten. Then I wrote this:
Businesses only need to embrace social media if they’re ready to listen and ready to talk. There are many great tools that let you do this better today for less money than ever before. The tools are great but they’re not magical. The new technology can help your business but only if you’re ready to think and act differently. The talking and the listening are what make it social. When you take them away it’s just the same old media. You are the one who makes it social. The tools just help you listen to the right people, talk to the right people, and spread the message to more of the right people.
I think that’s pretty much social media for business in a nutshell.
Tags: nashville chamber, nashville chamber events, nashville chamber of commerce, Nashville social media, new media marketing, new media Nashville, social media, social media for business, social media marketing, social media marketing Nashville
February 19th, 2009 at 8:39 am
Very nice and concise, Bill. Well done.
February 19th, 2009 at 8:46 am
Thanks. It just kind of happened. I wrote it and said to myself, “Whoa, that’s about the most succinct way I’ve ever said that. I need to blog it.”