3 Things I Learned From The Car With 1000 Stickers
Today I was with a friend when we parked behind a most unusual car on the street outside his house. I wish I had taken a picture of the car. The only way to describe it is that the back of the car was completely covered with stickers, and not big bumper stickers, but thousands of little stickers all over the place. [UPDATE: there's an old picture of it on Google Maps...it has more stickers now it seems.] It was crazy and memorable. Then my friend said, “Oh, he’s added a new one.” He then pointed out the new sticker. I’m not sure how he knew, but he sees the back of this car every day so I guess he would know.
This got me thinking about marketing and Purple Cows. I came away with these three thoughts/questions for my own business and for the companies I work with:
- I’ve probably seen a thousand cars in the last week, but I only remember the one with the stickers. I remember it because it was different. How can our businesses be more memorable?
- I can’t recall what kind of car it was. It might have been a van or minivan. I was so focused on the stickers I didn’t even pay attention to the type of car, and it’s not like stickers are expensive. A small inexpensive thing made me see the car very differently. Heck, they made me look at the car at all. Are there inexpensive things that can make the business stand out or be viewed differently?
- My friend noticed the new sticker. To me it was all new. To him there was just one new one, but he obviously pays attention. What are we doing to keep things interesting and noteworthy for the people who have been around for a while but still pay attention?
Tags: marketing, Purple Cow
May 12th, 2009 at 10:19 am
GREAT thoughts! Interesting how we might incorporate these three in the Real Estate and Auction world.
May 12th, 2009 at 10:43 am
[...] read a great post this morning about a Car with Stickers! The writer of the post pointed out three very good points about how this car can lend some ideas [...]