Case Study: Auctioneer Gets 80% of Business From Social Media
Last week I had the chance to sit down with Ray Carman, an auctioneer who has been using social media to promote his business for well over a year now. Ray has seen his blog push his Google results up to the top of a search for auctions in his county which has resulted in new clients and new business. Ray also said his active participation in Facebook has generated several clients. According to Ray, 80% of his business comes from his various social media efforts.
One of the more interesting things Ray said was that his business remained steady this year despite the negative economic environment that was impacting the real estate industry. Ray attributes his social media efforts for keeping his business steady this year. Here’s the video to see the full conversation.
Tags: auction, auction social media, ray carman, real estate social media, social media for business
September 11th, 2009 at 8:43 pm
Case Study: Auctioneer Gets 80% of Business From Social Media…
For the past year or so, Ray Carman has been blogging and using Facebook to promote his auction business. In this video interview, he credits his social media efforts held his business steady despite the negative economic environment that hit hard at t…
September 18th, 2009 at 4:03 pm
Great interview Bill.
September 18th, 2009 at 4:40 pm
Thanks Steve.
September 26th, 2009 at 8:58 pm
[...] this case study about an auctioneer in Tennessee who is harnessing video and social media in ways his competitors [...]
September 27th, 2009 at 5:54 pm
Thanks again Bill for your time and the interview. Since this video, our hits on upcoming auction videos and post regarding our auction services has doubled! Thanks again! - Ray Carman
September 27th, 2009 at 8:33 pm
Thanks Ray. You did a great job. Glad to know your hits have doubled. Very nice!
September 29th, 2009 at 7:45 am
[...] refers to the case study of an auctioneer who embraced low cost video. After a few months of dutifully logging in and maintaining his online [...]
October 13th, 2009 at 4:05 pm
[...] are a “rare” breed when it comes to the advertising dollar. As I mentioned in an interview with Bill Seaver earlier this year, we are looking at more effective means of advertising auctions, [...]