The Best Conversation About LinkedIn I’ve Ever Had
That title pretty much describes my feeling about this conversation with Jenny DeVaughn of Social Precision in Atlanta. I met Jenny at Barcamp Nashville last month and realized she has expertise in LinkedIn…something I have been less than enthusiastic about in the past.
In this video Jenny provides excellent insight into how to think about LinkedIn.
The biggest takeaway for me is that LinkedIn is NOT a communication tool like Facebook or Twitter. It’s a research tool. If you make that distinction, it changes everything. Jenny shares some of the ways (some of which are almost scary) you can tap into LinkedIn for business research, business development, networking, and competitive intelligence.
If you’re trying to figure out where (or if) LinkedIn fits into your social media strategy, I think the 12 minutes in this video will be helpful. I know it’s got me rethinking LinkedIn.
What You May Have Missed In LinkedIn from Bill Seaver on Vimeo.
Tags: Barcamp Nashville, Jenny DeVaughn, LinkedIn help, LinkedIn tips, Social Precision
November 16th, 2009 at 1:03 pm
Great video Bill! I just sent it to all the people I know in HR! I definitely agree, we need to take Linkedin off the same platform as Facebook and Twitter and use it as an information mine.
November 16th, 2009 at 2:57 pm
Thanks Joel!
December 6th, 2009 at 10:33 am
Bill,
This was a great interview that I really appreciated. I agree that many people do not understand LinkedIn. Jenny does a great job at briefly explaining some powerful ways that LinkedIn can be used if done correctly.
On a side note, You are one of the few blogs that I continue to come back to time and time again as I feel like I get good original information with a little good humor every now and then.
December 6th, 2009 at 1:45 pm
Thanks Scott. I appreciate the kind words. It gives me encouragement to keep on blogging!