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Author Archives: Bill Seaver

Passive Attention: More Active Than You Think

Attention has always been important in marketing and promotion. It used to be based on demanding attention. Just watch an episode of Mad Men to get a glimpse of that mindset. More recently it shifted to earning attention. I’m a … Continue reading

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To The Green And The Gray: Do This One Thing

Over the last few weeks I’ve been talking about the Green and the Gray. I believe there is a gap in many businesses between these two groups, but they both very much need each other. Their companies need them to … Continue reading

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Why The Green Need The Gray

Last week I launched a new series of posts about the Green and the Gray. The follow up to the initial post was why the Gray need the Green. Today’s post looks at the other side: why the Green need … Continue reading

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Why The Gray Need The Green

Yesterday I introduced the idea of the new color barrier in business: the Green versus the Gray. In short, the Green are young professionals who although short on work experience and positional influence, intuitively understand the way business has changed … Continue reading

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