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Author Archives: Bill Seaver

Why The Gray Need The Green

Yesterday I introduced the idea of the new color barrier in business: the Green versus the Gray. In short, the Green are young professionals who although short on work experience and positional influence, intuitively understand the way business has changed … Continue reading

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The Next Color Barrier In Business: Green Versus Gray

I see a problem ahead for many companies. The bigger they are, the more likely they have this problem. They have a color barrier and they probably don’t even know it: the Green versus the Gray. Who’s Green? Who’s Gray? … Continue reading

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A New Kind of Average American

Many businesses need to reach average Americans. Sure, it might be an average American with a particular interest or hobby or need, but at the end of the day you’re probably going after the average Americans. Have you given much … Continue reading

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Put All Your Baskets In One Egg

Undoubtedly you have been warned not to put all of your eggs in one basket. The meaning of the phrase is clear enough: avoid placing all of your opportunities in a single source. The goal then, according to this egg … Continue reading

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