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Author Archives: Bill Seaver

A New Kind of Average American

Many businesses need to reach average Americans. Sure, it might be an average American with a particular interest or hobby or need, but at the end of the day you’re probably going after the average Americans. Have you given much … Continue reading

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Put All Your Baskets In One Egg

Undoubtedly you have been warned not to put all of your eggs in one basket. The meaning of the phrase is clear enough: avoid placing all of your opportunities in a single source. The goal then, according to this egg … Continue reading

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It’s Not Business. It’s Personal.

The Godfather started it. You may not know the scene but you know the line from Michael Corleone played by Al Pacino: “It’s not personal Sonny. It’s strictly business.”  It’s a statement being used somewhere today in a conference room … Continue reading

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The Art Of A Meaningful Email: Real-Life Example

I’m going to guess that when you think of email you don’t think positively about it. It’s regarded as one of those necessary evils of the modern worker. You want to sort through and be done with it. People declare … Continue reading

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