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Author Archives: Bill Seaver

Put All Your Baskets In One Egg

Undoubtedly you have been warned not to put all of your eggs in one basket. The meaning of the phrase is clear enough: avoid placing all of your opportunities in a single source. The goal then, according to this egg … Continue reading

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It’s Not Business. It’s Personal.

The Godfather started it. You may not know the scene but you know the line from Michael Corleone played by Al Pacino: “It’s not personal Sonny. It’s strictly business.”  It’s a statement being used somewhere today in a conference room … Continue reading

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The Art Of A Meaningful Email: Real-Life Example

I’m going to guess that when you think of email you don’t think positively about it. It’s regarded as one of those necessary evils of the modern worker. You want to sort through and be done with it. People declare … Continue reading

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Social Media Crisis? Try the OFF Method

This might be a wake up call, but social media has altered the style and tone your company should use in its communications. This will never be more evident than when you’re dealing with a crisis. You need to be … Continue reading

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