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Category Archives: Book review

Book Review: Contagious By Jonah Berger

I measure the quality of a business book by how much it makes me think and by how many ideas are sparked through the process of reading it. Over the years I have read notable books that did nothing for … Continue reading

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Book Review: Seth Godin’s “The Icarus Deception”

I should admit from the outset that I’m a big Seth Godin fan. I’ve read most of his books and read his blog regularly too. In fact, it’s because of his book, Purple Cow, that I started blogging almost seven … Continue reading

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