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Category Archives: Case study

The Art Of A Meaningful Email: Real-Life Example

I’m going to guess that when you think of email you don’t think positively about it. It’s regarded as one of those necessary evils of the modern worker. You want to sort through and be done with it. People declare … Continue reading

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The Made South Approach To Everything Is Marketing

Chris Thomas has been an entrepreneur waiting to happen his entire life. Like many of us who have entrepreneurial leanings, he’s had his share of good and bad ideas, but a year ago something started to stick. He had been … Continue reading

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Case Study: The $1,000 Tweet

I’ve spoken about my work with UpDesk previously and one of the things I love about the brand is how they use Twitter. It’s their social network of choice because they have been able to connect with a wide range … Continue reading

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Social Media Lessons From A Plastic Surgeon

As a marketing consultant in my eighth year I’ve had the chance to learn a lot of things I never expected to learn. None of my clients, however, have taught me more stuff I never thought I’d learn than Dr. … Continue reading

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