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Category Archives: Social Media Strategy

Social Media Crisis? Try the OFF Method

This might be a wake up call, but social media has altered the style and tone your company should use in its communications. This will never be more evident than when you’re dealing with a crisis. You need to be … Continue reading

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Social Media’s Dirty Little Secret? Everything Is Marketing Now.

For all the talk about social media, few organizations are prepared to learn that social media has a dirty little secret. The implications are massive.  Some people deny this entirely, but… …if millions of Americans have joined social media platforms … Continue reading

Posted in Philosophy of Work, Social Media Strategy | Tagged | 12 Comments

Writing For Inspiration Versus Inspired Writing

There are two kinds of writers: those who write when they are inspired and those who write for inspiration. They are two very different approaches. The one who writes when they are inspired will drop what they’re doing to ride … Continue reading

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Care-ish: How To Fake Your Way To Social Media Success

The softer side of social media marketing will tell you that you need to “engage” a lot better and treat your customers in more “human” ways so they feel like you “care.” But the fact of the matter is a … Continue reading

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