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Category Archives: Tips

Replay Needed On New College Football Hashtag Rule

The NCAA is often questioned about the rules it makes and they, like any other established (some would say entrenched) institution, are feeling the tension between preserving what they’ve always known and growing with the times. This week they made … Continue reading

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5 Kinds of People To Avoid On Twitter

Four years ago this month I first wrote this post and it continues to be one that still gets a lot of traffic today. I’m glad it’s stood the test of time over the last few years but I thought … Continue reading

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Infographic: Social Media Will Lead To Revenue And Brand Growth

A good infographic can summarize a lot of excellent information in a way that’s easier to read and understand. This one does a good job of showing how social media is leading people to purchasing decisions.

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Why Outsourcing Your Facebook Effort Doesn’t Usually Work

I have long been a proponent of the idea that the best social media efforts a company can undertake are to do it themselves. I recommend that companies write their own blog posts and update their own social network pages. … Continue reading

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