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Category Archives: Tips

A New Kind of Average American

Many businesses need to reach average Americans. Sure, it might be an average American with a particular interest or hobby or need, but at the end of the day you’re probably going after the average Americans. Have you given much … Continue reading

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The Best Question You’ve Never Asked

Several months ago I was hired by a non profit organization here in Nashville to help them assess their marketing team and strategy. They had a marketing director vacancy and the organization’s CEO wanted to be sure he understood the … Continue reading

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Writing For Inspiration Versus Inspired Writing

There are two kinds of writers: those who write when they are inspired and those who write for inspiration. They are two very different approaches. The one who writes when they are inspired will drop what they’re doing to ride … Continue reading

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Seven Things Your Social Media Should Be Doing

Although social media has been around for several years now I still find that many companies aren’t taking full advantage of it. As I meet leaders from various companies that do a wide array of different things I’m finding three common … Continue reading

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