Today’s guest post is from Laura Owens, the Online Marketing Coordinator for Maggie Bags, an eco-friendly handbag company in Knoxville, TN. I’ve had the chance to work with Laura and the Maggie Bags team and the growth they’ve seen over the last year since they renewed their focus on e-commerce and online marketing has been outstanding. Laura’s a big part of that success so if you’ve ever wondered what someone like her does all day, here’s a glimpse from her point of view.
“So, what do you do Laura?”
“I’m the online marketing coordinator for Maggie Bags.”
“Oh, so you get to play on Facebook all day long?”
I get asked this question a lot. Most of my friends assume that all day long I’m absorbed with tweeting, posting and pinning. To some extent, this is true, but I’m going to give you a glimpse of what it’s really like to be in social media marketing.
Spend 24 hours with me, starting on a Thursday afternoon…
Thursday, 3:32 p.m.
Just got out of the weekly strategy meeting where we discussed new bag designs and timelines. I gave an update on our latest sale promotion as well as the latest social media stats. It’s time to work on Friday’s blog post, the weekly Friday Pinterest Round-Up. For this post I take the top four repinned pins from our Pinterest profile and talk about each one. According to our analytics it’s one of the most popular clickthroughs each week.
This week it looks like the pin on overnight refrigerator oatmeal is going to be #1. Sweet. It actually looks quite tasty. I use PicMonkey to create the image of the top four pins which helps get different sized pins into an aesthetically pleasing collage. I save it out and then write up the blog post in WordPress. I schedule the post to go live on Friday morning, and copy the short link so I can schedule the article to go out through social media on Friday morning.
Thursday, 4:57 p.m.
It’s almost time to leave but I’m right smack-dab in the middle of getting the graphics for the next e-blast put together in PhotoShop. I don’t have formal PS training so I’ve been learning it from the ground up by myself and I’m on a roll right now. I’ll work 10 more minutes then call it a day. The graphics will have to get finished on Friday.
Thursday, 9:36 p.m.
Each night I schedule a Polyvore outfit featuring one of our bags to post on Twitter, Facebook and Google+ a little after 8:00 p.m. Tonight’s outfit has a flurry of activity, mostly on Facebook with likes and comments. One fan comments that she wants to clean out her closet and hire me to dress her. (Pats self on back)
Friday, 8:22 a.m.
The office doesn’t officially open until 8:30, but I always try to get here a little early. I like to get through my emails first while I’m munching on a protein bar. Last night we received three requests from bloggers to review our products. I carefully look through each blogger’s blog, Twitter feed, Facebook page and Pinterest activity. I can’t choose all three, but one of them has a large reach and writes well. I send two declines and then an acceptance to the third blogger.
Friday, 11:45 a.m.
I’m starting to get hungry (or hangry, as I typically say) and check to see who wants to grab lunch. I’ll need sustenance to get through the rest of this day, since Fridays are my busiest and I have to get the whole weekend scheduled. I’ve found that I’ll end up working all weekend if I don’t do this. I make a little grid in my notebook so I make sure I’ve covered all my bases. Sure, I could do this in excel, but usually it’s quicker just to scratch it down on my notepad.
Friday, 1:28 p.m.
“Did you see that post on Facebook?”
“What? No. I’ll go take a look.”
Sigh…our senior marketing director (and my boss) has just alerted me that there’s a post I need to look at on Facebook. She’s got social media savvy but doesn’t step on my toes and let’s me handle it. I check it out and a customer is asking about a package we shipped to her 2-day air that she hasn’t received yet.
I respond to her and ask her to email our customer service team so they can assist her right away. I also let her know we will do everything we can to solve her problem. Always best to take specific customer concerns offline. As a social media marketer, I put out fires everyday, and this day is no different.
Friday, 2:14 p.m.
I’m squeezing in a customer spotlight interview today. Getting to meet and speak with our customers is one of my favorite parts of this job. This customer has agreed to do an Google+ hangout on-air which makes it super easy to post to YouTube and embed in our blog. I spend 20 minutes on the phone with her because her iPad isn’t showing her my repeated invitations to “hangout”. I don’t want to waste anymore of her time (she’s at work) so I do the interview over the phone instead. Bummer, I was looking forward to another video.
Friday, 3:32 p.m.
Though I need to finish those graphics for the e-blast, at this point on Friday, I better have everything scheduled and ready to go for the weekend. I double check the chicken-scratch in my notebook and make sure everything is scheduled. Check. Then I head over to Pinterest and spend a few minutes scrolling and pinning. Next over to Polyvore and create a set. I look at those we’re following and “like” and comment on their creations – this typically triggers them to like and comment on mine. I’ll continue looking through these until it’s time to head home.
I truly feel that this is the career I was meant to have. I love (almost) everything about it, and I look forward to coming to work each day. Over the weekend, I’ll be keeping an eye on everything – making sure scheduled posts are going out, responding to Facebook comments and looking for content for the upcoming week.
Laura is the online marketing coordinator for Maggie Bags, an eco-conscious seatbelt handbag company which uses recycled seatbelt webbing whenever possible. She writes blog posts for Maggie Bags as well as posts for companies who rely on social media marketing.