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Monday’s Stats: Facebook Mobile Ads & Users

Smartphone Users Love Facebook
According to a new study from two weeks ago, smartphone users really, really like Facebook. The study shows that:

  • 70% of smartphone users are frequent Facebook users also
  • The peak Facebook usage time is during the evening, just before bed
  • On average, they use the Facebook app or site 13.8 times a day
  • The average Facebook session is two minutes, 22 seconds
Facebook Winning In Ads Too
Since Facebook gets all that use, advertisers have flocked to it as well. Facebook is now the top mobile ad platform when you look at the share of dollars being spent according to new research from eMarketer. This year, almost $3 of every $10 of mobile ad money spent will go to Facebook. 
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