Many of the stats I came across for this week’s edition of Monday’s Stats seemed to revolve around online video so I figured I’d pull them all together here and compile several new stats about continued rise and use.
Google Still Dominates Online Video (And In Ads Too)
February set a new record in online video, but not where you might think. While in the month there were 178 million Americans watching 33 billion online videos (that’s not the record actually). Google still owns the online video world as you can see below, but according to comScore, they also set a record in February with online video ads. They had 2.2 billion video ads viewed during the month, the highest every calculated in a single month.
Mobile Video Viewing: Smartphones Vs. Tablets
According to some new research from eMarketer, people who watch video on personal devices seem to have preferences in the type of video they watch based on the device. The chart below shows how tablets are the preferred device for movies while YouTube videos seem to be favored on smartphones. This is an interesting dissection of the mobile video viewer that I haven’t seen before.
Video on Gaming Consoles Too
Beyond smartphones and tablets, people are watching online video on their gaming consoles more than ever too. Nielsen reports that “consumers with consoles such as PlayStation 3, Wii, and Xbox 360 spent 22% of their overall time in 2012 watching video from video-on-demand services and video streaming platforms. This is up from 19% in 2011 and 13% in 2010.”