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Monday’s Stats: Marriage of TV & Mobile Edition

The connection between television viewing and the use of mobile devices has been getting more attention this year. Studies have continued to show that people are watching TV with their tablet or smartphone on their lap at the same time. This, it appears, is the new normal. To back this up, a new Nielsen study about this phenomenon shows that:

  • Nearly half of the 18-24 year olds use their smartphones while watching TV at lease twice a day
  • 85% of tablet/smartphone owners use their device while watching TV at least once a month, with 40% of them daily
  • 41% use their tablet, and 39% their Smartphone, at least once a day while watching TV
  • 44% of 18-24 year olds and 50% of 25-34 year olds are visiting social networking sites on their smartphones during both commercials and programs while watching TV
  • 55-64 year olds are the heaviest web surfers and email checkers on tablets during commercial breaks and programs
  • Nearly a third of tablet users aged 25-64 check sports scores on their tablets while watching TV
  • 29% of 25-34 year olds shop on their smartphones while watching TV

A new report from Harris Interactive underscores this research. According to their research, tablet and smartphone use is driving people dig in deeper with brands and products they’re interested in when they see an ad on television:

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