Facebook Most Popular Social Login Platform
You’ve likely noticed an influx of websites that try to get you to login with your social media profiles over the last year. This is an increasingly popular approach by companies to serve up specific information to customers and it also gives the companies information about its customers. According to eMarketer, Facebook is the top service for people to use for this purpose. In the first quarter of 2013, 46% of the social logins were done via Facebook. Google is in second place with 34%.
Adults Prefer Facebook Over Other Options
According to new research from Pew, adults overwhelmingly prefer Facebook over other social networks. 67% of adults prefer Facebook while LinkedIn is preferred by 20% and Twitter by 16%.
Netflix Used By More Affluent Consumers
If you subscribe to a service like Netflix you are most likely to make an income over $50,000 a year according to new research. Nielsen’s new report shows that U.S. households with incomes between $50K-$100K are more likely to pay for premium content like Netflix or Hulu.