Stats: Majority of Consumers Feel Bombarded By Ads
Wednesday, February 20th, 2008Yesterday I referenced a 2008 iMedia Brand Summit video talking about the blurring lines between ads and content. There were some great stats provided on the video and here were some that really stood out to me.
- 62% of consumers feel “there are too many ads in media.” (source: Yankelovich)
- 65% of consumers feel “constantly bombarded by ads.” (source: Forrester)
- 65% of consumers feel “bombarded by too many ads.” (source: McKinsey & Company)
- 75% of consumers feel “overwhelmed by the amount of media.” (source: NBC)
- 18% of consumers say they dislike all forms of advertising. (source: Doubleclick, January 2007)
- 39% of consumers claim they avoid advertising as much as possible. (source: JWT/Adweek survey, 2007)
Regarding trust in advertisers:
- In 2005, 25% of consumers said they trusted ìpeople in who work in the advertising industry”…which means 75% don’t trust people who work in the ad industry. (source: HarrisInteractive)
- In 2007, 17% of consumers had any confidence in advertisers or the advertising industry…which mean 83% don’t have confidence in ads or advertisers. (source: mediaVillage.com)
- Today, 6% of consumers say they believe marketers’ ad claims…which of course means 94% don’t. (source: Forrester)
