In the latest episode of The New Mediology, Nathan and I talked about banner ads and the prevailing attitudes from consumers about them. We cited some stats about the types of banner ads that are considered better than others, but in the end there are actually very few circumstances when a banner ad is going to be a good use of your marketing money.

I have actually changed my view on banner ads a little bit over the last year. I used to be completely against banner ads but have actually found there are a few cases when it’s worth the money. The only times I’ve seen banner ads bring positive results for my clients (both in brand recognition and direct sales) is in the cases where a blogger reviewed the client’s product positively and then we went back and advertised on the same blog a few weeks later…so that has become the exception to my previous ban on banner ads.

As always, you can download The New Mediology in iTunes or listen online.

You ever have one of those weeks where you think things are going to be one way and they turn out completely different? That’s what this week has been for me. Between a sick wife and daughters and the resulting cancellation of several meetings, a crazy storm night on Tuesday that derailed an entire evening of catch up time and a complete transfer and little details required for the redesigned MicroExplosion.com (thanks to AnthologyCreative) it’s been a little nuts. Somewhere in there I’ve been trying to squeeze in the time to finish my presentation slides for PodCamp Nashville this Saturday (sorry I’m late Kelly) and record the next episode of The New Mediology. Then, of course, there’s client work that trumps all of this (except the family stuff of course.) So…it’s been a little different than expected. Regularly scheduled blogging will resume soon and I’ll still have a video of the week tomorrow!