I use the word Google all the time as a verb, like, “Just Google that to find out…” or “Have you Googled that company?” I suspect you do too. It’s like Google means any type of online search (though you’re most likely to use Google as 65.98% of us are doing.)

How great is this is you’re a marketer? Google is a company whose name has become a verb like Xerox. It’s a rare category. Some brands don’t become verbs but become more generic nouns for something. Kleenex, frisbee, coke (depending on where you live you might call it soda or pop too…but here in the south it’s all coke), and tylenol are examples of this. You say the words and everyone knows what you’re talking about. The bad thing about being a noun is that your name gets used but your product might not. The thing about being a verb, especially for Google, (not so much for Xerox these days I suspect) is that when you’re a verb you get the exposure and the product/service usage too.