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Tag Archives: conversation strategy

Conversations Starters: The RISSO Method

A few years ago I developed the Old MacDonald method for creating valuable content. Although parts of the EIEIO method have application to starting and furthering conversation on sites like Facebook and Twitter, I’ve felt for some time that another … Continue reading

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Rethinking Social Media Strategy: 6 New Categories

The great thing about helping a lot of different kinds of companies understand social media better is that they always challenge my previous assumptions so I’m regularly challenged to refine my work. In fact, it was one client in particular … Continue reading

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