The next episode of The New Mediology is now online (or in iTunes if that’s how you like to listen to it).

In this episode, Nathan and I discuss social networking and how (and even if) new media marketers can use it well. This was a different sort of podcast for us because we’re usually on the same page but we have some different views when it comes to social networking. Personally, I struggle with social networking platforms as a helpful means of promotion. I think they’re great to connect people together but most people don’t want to be sold or promoted to in the same space. I know I don’t. I think a better thing to do is create a more focused social network in Ning, though Nathan made a great point that you don’t want to miss an easy opportunity to gain awareness through the use of a Facebook group. I think I’ve just seen a lot of Facebook and MySpace groups that were started because it was easy to do but then there’s virtually no upkeep to it. It’s easy to create one but should you do it just because you can? I question whether that’s a good enough reason to do so. Without a plan and intention to maintain it I don’t think it’s the right move.

Ok, quick tip if this applies to you…if you use Twitter, be a person. Don’t be a nameless, faceless brand. I’m seeing more of these lately and I’ve determined I’m not following them back. I know there’s someone behind the scenes, but why not introduce yourself? I can’t have a relationship with a brand. I can have a relationship with a person.

The same thing goes for social networking sites. Don’t created a Facebook profile for your organization or product without making it clear to everyone that there’s a person behind it. We know he or she is there…so why hide behind the logo?

Social media and social networking tools rely on personal interaction. This may be hard for some companies or counterintuitive to others, but at some point you’re going to have to get out from behind the brand to actually say, “Hi, I’m Jim. I’m the guy who handles this for the company.” If you’re not willing to do that, you can’t play in the sandbox…and not because I say so…but because you’re the one who put the bucket over your head. How’s anyone supposed to talk to you with that bucket on your head? Take it off and start talking.

Ok, so I know I used a Rhett and Link video a few weeks ago but I had to get this one in too. Enjoy!

The Facebook Song