UPDATE: Explosion Marketing vs. MicroExplosion Marketing
Tuesday, August 19th, 2008Yesterday I talked about the difference between the two…today I saw this video on the Collide Magazine blog. It’s an advertising stunt from Australia that’s literally explosion marketing. It sounds like some people were on hand to see what would happen but I wonder how many can remember the company that did this and then used the company’s services as a result. It makes a big boom but what did it really do in the end? I think a spark strategy would have been better…but take a look for yourself.
