This is a little different kind of blog post for me because I’m just coming right out to promote something to you that benefits me directly. This Thursday I’m launching the first of what I hope will be many new media marketing teleseminars at 8pm EST on March 27. The teleseminar is a culmination of what I teach to marketing departments and in one on one consulting combined with the things I practice myself when I’m developing new media marketing campaigns or marketing for myself and my business.

What I’ve found most interesting after having consulted on new media marketing for over a year now is that the same principles apply to you no matter what your context. What I mean is, the advice I give to a guy just starting a CPA firm or gunsmith business is the same as a well known author or company that generates almost half a billion dollars a year in revenue. So it doesn’t matter if you’ve got a side business you hope will one day become your full-time job or you’re working on the next great American novel or you’re a marketing director in a mid-size company. The fact of the matter is that the world of marketing has changed significantly over the last several years and it’s changing every day. The ease of entry into this kind of marketing is virtually equal for the guy with a $12 marketing budget and the lady with a $12 million marketing budget. There’s a new way to approach marketing in strategy and execution and that’s what I’ll be talking about Thursday. It’s one part new media technology, one part new media marketing, and one part tips and perspective that I’ve learned from now doing it day in and day out. We’ll talk about blogging, podcasting, social networking, online video, and other forms of social media and how all of them are just waiting for you to use them well.

I hope you’ll join me this Thursday…or in a future teleseminar. Here’s the link for more info and to sign up for the teleseminar.