I remember being totally enamored by the story of Mozart the first time I saw Amadeus. One of the things Mozart did was change the way the Austrians viewed operas. They thought they knew what an opera was and then they experienced Mozart’s operas. He built on the foundation of operas as they had been done but improved on it dramatically.

In many ways that’s how I see the new marketing opportunities with social media and social networking tools. They build on the foundation of old marketing for something better. The video below from Amadeus drives home the difference between the old and new. Be sure to listen for the quote, “It doesn’t really work, does it?” Seems like it fits the old marketing vs. new marketing analogy pretty well. Here’s the clip for the feed readers.