As the Internet continues to both evolve and take further root in our culture there are a few things you might still be doing that simply aren’t required anymore (but I still see and/or hear them…hence this post.) In the same way that most everyone seems to have gotten the email that you don’t say “world wide web” anymore, there are a few other things you may want to consider checking too. Here are three things you do starting today…

1. Drop the WWW. That’s it. Just drop it. You don’t need to tell people to visit your site at www.yoursite.com anymore. Just say, “check out yoursite.com” and that’s all they need. Most browsers now can handle the URL without the www…so drop it. Besides, isn’t it a lot easier to say a URL without actually saying WWW first? It’s just too much of a verbal speed bump.

2. Drop the “online” from your URL. I saw this on a truck the other day on the highway. I don’t remember the company name but let’s say it was XYZ Trucking. The URL on the truck was XYZOnline.com. Do they really need to say “online” anymore? The point here is that an online presence is assumed these days and once people see a .com, .org, .tv, etc. they’ll figure out that you’re talking about a website. XYZTrucking.com would be a much better URL for the trucking company.