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Tag Archives: social media

How To Pasteurize Your Marketing For Longer Shelf Life

This summer my family has been working through the first and second seasons of the classic TV show Little House on the Prairie. Our girls love the show and I have to admit I’m more interested in it that I … Continue reading

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Why Easier Isn’t Usually Better In Social Media

It’s easy to rent a mailing list and blast a million people on email. It’s better to have a list of people who chose to hear from you. It’s easy to use a service to automatically follow people on Twitter … Continue reading

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Why Social Media Is Not Awesome

I’m one of thousands of people talking about social media these days. There are several breeds of us social media consultant types and we’re all prone to be quite bullish about the prospects of social media. In fact some of … Continue reading

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I Struggle With Social Media (And Hope You Do Too)

I struggle to do social media well. I hope you struggle too. If you struggle with it that means you really care about understanding this new medium. It also means you’re trying and you want succeed even if you’re not … Continue reading

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