Tag Archives: social media ROI
No Excuses: 7 Things You Can Measure In Social Media Today
There are seemingly endless debates about whether or not social media marketing efforts bring a return on investment. I believe they do but others are less convinced. What often gets lost in these conversations is that regardless of whether your … Continue reading
Monday’s Stats: Mobile Email, Digital ROI, & Tablet Wars
An October, 2011 survey revealed that marketing managers are not very confident in the ability to measure ROI for online marketing initiatives. For instance, only 47% believe they can effectively measure email marketing ROI and 26% believe they can measure ROI … Continue reading
Monday’s Stats: Mobile Video, ROI, and Facebook Activities Decline
Put this one in your ROI for social media folder: 31% of the respondents to a recent study said they purchase more from companies and brands that they like or follow than from brands and companies they do not. Mobile … Continue reading