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Tag Archives: social media ROI

No Excuses: 7 Things You Can Measure In Social Media Today

There are seemingly endless debates about whether or not social media marketing efforts bring a return on investment. I believe they do but others are less convinced. What often gets lost in these conversations is that regardless of whether your … Continue reading

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Monday’s Stats: Mobile Email, Digital ROI, & Tablet Wars

An October, 2011 survey revealed that marketing managers are not very confident in the ability to measure ROI for online marketing initiatives. For instance, only 47% believe they can effectively measure email marketing ROI and 26% believe they can measure ROI … Continue reading

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Monday’s Stats: Mobile Video, ROI, and Facebook Activities Decline

Put this one in your ROI for social media folder: 31% of the respondents to a recent study said they purchase more from companies and brands that they like or follow than from brands and companies they do not. Mobile … Continue reading

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