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Tag Archives: social media strategy

Why You Should Use Your Content Like Native Americans (And Not The White Man)

I remember learning about some Native American tribes in elementary school and one of the things that stood out to me was that they were intentional to preserve the earth and every part of it. Tribes like the Sioux would … Continue reading

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Effort: The Single Biggest Factor In Social Media Success

Earlier this week I was reviewing the social media efforts from three big competitors for a client of mine which happens to be a brand new company launching into a 25 year old niche software industry. It was interesting to … Continue reading

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Rethinking Social Media Strategy: 6 New Categories

The great thing about helping a lot of different kinds of companies understand social media better is that they always challenge my previous assumptions so I’m regularly challenged to refine my work. In fact, it was one client in particular … Continue reading

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