I came across this video earlier in the week and really like it for a few different reasons. First, the point of the video (the confusion that can occur because Starbucks calls a small coffee a “tall”) is something most any of us who have been to Starbucks have thought about at some point. The other thing is that this video shows what some talent and creativity both in front of the camera and with video editing can do to create really compelling content.

I advise people all the time to create content for whatever they’re doing. Inevitably, when I mention video content they think it’s going to be way too expensive or complicated. This video shows it doesn’t have to be expensive (or complicated) to be done well and get a lot of people to watch. It’s up to almost 300,000 views after only one month online.

Link for the feed readers: Small is Tall