After being introduced to SuperVirals.com recently I thought it was worth mentioning in a post because this seems like a great step in the right direction of letting people create content for companies. Yes, they’re promotions, but they’re content…user generated content in fact.

SuperVirals is an Australian based company that is coming soon to the United States. The idea behind SuperVirals is to create a destination where companies can sponsor contests where the people create the commercials. The contest winners are those who generae enough votes during the contest. The prizes range from free products to cash.

I really like this concept because you have people creating content for products rather than the companies creating ads or commercials themselves. In order to win each contestant has to drum up support for their work…which of course is promoting the product in the process. This user generated content is less likely to be considered advertising by the people who watch it because it’s user generated but we all know, of course, that these are advertisements in the end. That being said, a recent SuperVirals contest winner had just over 15,000 views for her video. That’s not bad but I don’t know I’d quite be able to call it viral. The quality of the content isn’t too super either. It’s pretty much what you expect…YouTube with a prize. This is still a good concept and one that, in time, can really take off. The users will make or break it here. The opportunity for the advertisers is low cost with a potentially high reward. I’m going to be very curious to see how it does in the States.