Why I’ve Posted A “Video of the Week” For Over Two Years
Wednesday, June 24th, 2009
In January, 2007, I posted my first video of the week on this blog. Over the last two and a half years I’ve posted a video each Friday. It’s turned into quite an archive as I look back over it.
How It Started
At first I just wanted a recurring feature on the blog. There were too many good videos out there that just needed to be shared so it seemed like a good fit. In time, I realized the weekly video was sometimes the only thing people were paying attention to on this blog. That wasn’t what I wanted ideally, but I’d take it.
After about a year I started getting feedback that some readers looked forward to it. That was both a nice surprise and quite affirming, but some people wonder why I do this at all. This is supposed to be a blog about social media marketing. Not only that, this is the official website for MicroExplosion Media. So why post a video each week has almost nothing to do with social media?
Why I Still Do It
The reason I post a video of the week is to earn attention. Blogs (and other social media tools) only work as a marketing platform when they receive attention. They are good for short-term attention, but they’re great for long-term attention. I believe that if you do something people find valuable long enough, you’ll earn their attention. That’s why I do it. I want to earn your attention next Friday and the Friday after that.
I follow the EIEIO plan for creating content. That means I want to entertain, inspire, educate, inform, or outrage readers with each post. Most of my social media related posts lean more toward the educate and inform side. Occasionally they get into the inspirational or outrage sides. They don’t often seem to cross into the entertainment area so that’s another reason I like the videos of the week. It just seems to me that if I can have a little fun each Friday with a funny video, I’ll be able to contribute to that aspect for readers as well.
It’s part fun and part strategy, but it’s all to get your attention time and time again.
