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MicroExplosion News: New Site, New Venture, New Features

New Site:
You ever have one of those seasons of life when it seems like there’s a lot of change and new opportunity around you at the same time? I’m in one of those right now. With that in mind, I’m pleased to announce that the new MicroExplosion.com site is now live.

Phillip Maddox at CEED Creative here in Nashville has been a joy to work with and I’m pleased with the new site design he did. I’m also glad to be back on the WordPress platform. I had a few years away from it and it’s nice to be back in more familiar territory.

Why the new site? Well, a few reasons:

  • It was time for a refresh. I have been wanting to update the site.
  • I was ready to move back to WordPress. It’s a much more flexible (and well supported platform) than what I was on.
  • It’s time to expand the conversation. Social media is still very important to the world of marketing but it’s become much more mainstream than it was a few years ago. Therefore I want to talk about the broader implications of understanding this cultural shift which has changed the way you need to do business. By positioning this blog a little bit differently I can more easily do that now.
  • My hosting and maintenance provider was changing. Some of you might remember when I switched over to a new platform by NetEffect Services here in Nashville a few years ago. They designed and hosted my site for the last few years but they’re going through a bit of change themselves. They’ve rebranded (DePalma Studios) and shifted their focus to the world of software and user experience work. They’re doing great with that and this is a good move for them.

All that said, the timing just worked out for this between my desire for a change, Phillip’s availability to help me out, and the shift for NetEffect over to DePalma Studios. The timing was also good for another reason…

New Venture:
Last week while this site was about to relaunch I was launching a side venture with my friend Nathan Moore. It’s totally different from what I usually do. Epic Frequency is a new site that sells art derived from the waveform image of iconic speeches and audio recordings. We officially launched last Wednesday and so far we’ve gotten featured on Uncrate, Cool Material, and even the Nashville Post did a little story on it. So far we’re feeling great about how it’s taken off.

New Features:
Ok, so enough about my side venture, one thing I want to do with the updated site is to introduce some new features. I’m hoping to have guest bloggers, more video posts, and I will continue to talk about the broader shift in marketing. Social media isn’t going away, it’s just becoming more embedded in the culture and the way we do business. Therefore I’m going to try to call out instances where we’re seeing this play out in reality.

I’ll keep the same Monday’s Stats post and Video of the Week every Friday as I’ve done for the last few years.

So, that’s pretty much it. I like change so I’m loving all of this right now. It’s fun and exciting on numerous fronts. I look forward to what’s ahead for all of this.


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  • http://flybluekite.com Laura Click

    Congrats on the new site and the new venture, Bill! I’m so excited for you! Here’s to a wonderful new chapter!

    • http://www.microexplosion.com bseaver

      Thanks Laura! Appreciate it.

  • Ryan Wheale

    Great new site Bill! Glad to see everything seems to have moved over. Hope it went smoothly.

    • http://www.microexplosion.com bseaver

      Thanks Ryan. Hope you’re well.