An October, 2011 survey revealed that marketing managers are not very confident in the ability to measure ROI for online marketing initiatives. For instance, only 47% believe they can effectively measure email marketing ROI and 26% believe they can measure ROI for social media.
With the continued growth of mobile devices, the rate of emails being opened on mobile devices was up 51% in the first half of 2011 according to some new data.
Tablets like iPads and the Amazon Fire have been popular items this holiday season. A new study by Retrevo reveals that 79% of people surveyed would by an Android tablet that had features similar to an iPad 2 if the cost were less than $250. The debate over features, platform, function, and price continue to be interesting to watch in the tablet wars this year