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Monday’s Stats: Mobile Video, ROI, and Facebook Activities Decline

Put this one in your ROI for social media folder:
31% of the respondents to a recent study said they purchase more from companies and brands that they like or follow than from brands and companies they do not.

Mobile video grew 41% in 2010. This new study shows, among other things, that mobile video viewing continues to grow on mobile devices. This growth is up 100% from 2009. Video is not just for televisions and computer screens anymore.

A new Global Web Index study revealed that several Facebook activities are declining in their use. Virtual gifting is down 12.9% in the U.S. and Facebook instant messaging is down 7.5%. I don’t know about you but I’m fine with both of these.

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