There’s no shortage of Pinterest related news these days it seems. Last week the volume of chatter about Pinterest skyrocketed when a Sharaholic report revealed that it drove more traffic to websites in the month of January than Google+ and was on par with Twitter. Pinterest also got some good press about driving traffic specifically to retail sites.
While Pinterest is clearly up, blogging, it seems, is down…at least according to this report about Inc. 500 companies. The report claims that 50% of these companies were blogging in 2010 but only 37% of the same companies were blogging in 2011. Personally, I think blogging is still valuable but it’s certainly the hardest of all the social mediums. Mitch Joel had a great take on this very Inc. 500 report that’s worth the read.
This Pew Research study shows that 52% of Americans use a cell phone while they’re in a store shopping specifically for help with their shopping. According to this study:
“Specifically, 38% used their phone to call a friend for advice while in a store, 24% looked up product reviews online in-store, and one-quarter checked pricing online to see if they could get a better deal elsewhere.
“Furthermore, one in five “mobile price-matchers” made their most recent purchase from an online store rather than a physical location. More than one-third (37%) decided not to buy the product at all, 35% bought it at that store and 8% got it at another store.”