Time to understand social media and empowered consumers.
Ready to find out how the new business environment impacts you?

Monday’s Stats: QR Codes, Smartphones, & How Journalists Get Ideas


6% of mobile phone users are scanning QR codes
according to a new Comscore report. For all the discussion about QR codes over the last year or so it’s interesting to see a quantifiable number on their use. The study also shows that half of the QR code scans are on printed periodicals like magazines or newspapers.

35% of all American adults own a smartphone according to a Pew Internet study.

91% of journalists use the Internet for source information and story ideas. The study also shows that the overwhelming majority of them don’t think a company is legitimate if it doesn’t have a website.

This entry was posted in Uncategorized and tagged , , . Bookmark the permalink.

22 Responses to "Monday’s Stats: QR Codes, Smartphones, & How Journalists Get Ideas"

Leave a reply