6% of mobile phone users are scanning QR codes according to a new Comscore report. For all the discussion about QR codes over the last year or so it’s interesting to see a quantifiable number on their use. The study also shows that half of the QR code scans are on printed periodicals like magazines or newspapers.
35% of all American adults own a smartphone according to a Pew Internet study.
91% of journalists use the Internet for source information and story ideas. The study also shows that the overwhelming majority of them don’t think a company is legitimate if it doesn’t have a website.