Lots Of Video!
New data from comScore shows that in February, 2012 83.8% of American Internet users watched online video. Google sites still dominate in the number of views but Hulu leads the way in the amount of adverting on online videos.
Is F-Commerce The New E-Commerce?
The term “F-Commerce” refers to, as you might guess, commerce generated on Facebook. A new study out by Payvment shows that of 100,000 businesses using a Facebook storefront, 60% of them are doing it so “customers don’t have to leave Facebook to buy something.” We’ve certainly come a long way from trying to push everyone to our own website to generate the sales. Interestingly, however, it was reported a last month that major retailers are shutting down their Facebook stores. It’s clear the jury is still out on whether this is good for the long run or not.
Real Money For Virtual Goods
Last week, WebMediaBrands released some data about virtual goods. They anticipate that “the market in virtual goods in mobile games in the U.S. to hit the $500 million mark in 2012, up from $350 million in 2011.” A few years ago people would have laughed at this number. Interesting to see how this category of commerce is growing.