I had the opportunity to be included on The Social Media Examiner’s “30 Social Media Predictions” post last week and the heart of my prediction is this:
Twitter and Facebook are no longer both general social networks. Although it seemed like Twitter was going to be a social network for everybody like Facebook, people haven’t flocked to it the same way and those who remain in Twitter have a professional reason for sticking around. The use of Twitter seems to be getting narrower rather than broader. The stats continue to affirm this too.
As such, my prediction is that Twitter will become a platform where you can connect with some people in their professional lives, and Facebook will continue to be the platform where you can connect with most people in their personal lives.
Why This Is A Good Thing
The idea of Twitter only being used by some professionals may seem negative but I think it’s a very good thing. You always have a higher chance of connecting with the right kind of people when you’re dealing with smaller numbers. If this prediction plays out, we’ll see Twitter begin to feel more like LinkedIn than Facebook and that will make it easier for everyone to know whether Twitter is right for them or not.