Social media and internet stats are something I’m always keeping my eyes on as key indicators of growth, decline, or change. Here are several interesting social and internet stats from a new Arbitron survey that are worth noting:
Social Networking Profiles
The study reveals that consumer use of social networking sites is not just a youth phenomenon. Personal profile pages are maintained by:
- 78% of teens
- 77% of 18 to 24s
- 65% of 25 to 34s
- 51% 35 to 44s
Internet Or Television?
For the first time, more Americans say the Internet is "most essential" to their lives when given a choice along with television, radio, and newspapers;
- 42% chose the Internet as "most essential"
- 37% select television
- 14% choose radio
- 5% said newspapers
While television still leads among those over the age of 45, Internet dominates among younger persons age 12 to 44.
Broadband In Homes
84% of homes with Internet access have broadband connections.
Wi-Fi In Homes
62% of homes with Internet access have wireless network set-ups in their homes.