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Survey: Blogs Still Most Critical Social Media Tools For Business

Two years ago if businesses were interested in social media they were probably thinking about blogs. Then YouTube got the attention. Then it was all about Twitter and the Facebook craze was right on the heels of Twitter. What’s interesting, however, is that blogs haven’t gone away. Far from it in fact. It turns out blogs are still viewed as the most critical social media tool for business according to Hubspot’s report called The State of Inbound Marketing [link opens download of the full report.]

You can see the full comparison of social media tools and the results in both 2009 and 2010 below. It’s interesting that in both years, despite the frenzy over Twitter and Facebook, that businesses consider the company blog more critical to their marketing efforts than Twitter, Facebook, YouTube, LinkedIn, or anything else they could do in social media. Here’s the breakdown:

Why Blogs Instead Of Something Else?
So what does this mean? Mostly I take this to mean that marketers who are looking at the full social media arsenal of technology available today recognize that despite the very public attention that other tools get, blogs are still very important. I have said on a number of occasions that I would choose my blog if I could only have one social media tool. I still believe it’s the best way to earn attention, credibility, authority, and engage the people who join you there.

Other Interesting Points From The Survey
Beyond the information about blogs, the survey shows where attention is going (and not going) in social media efforts. It’s clear that the big losers are Digg, MySpace, and StumbleUpon. I have to agree with the survey results here. I almost never recommend these three tools to my clients.

The final big surprise to me was that Twitter was viewed as more critical than Facebook. I was surprised by that a bit because I would have expected it to be the other way around. When you combine the “critical” score and the “important” score on Twitter and Facebook you see that they are virtually tied. I’m not sure the reasons for this but I find it fascinating.

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  • Chris Brogan…

    More often than not, I answer the question, “What has your attention right now?” Seems more fun to answer. But then, I like yours, too.

  • billseaver

    Thanks Chris. That’s a good one too.

  • billseaver

    Thanks Jason. Glad to see you’re on Twitter now.

  • Nathan Ketsdever

    I like Linked In answers even better for this function. Of course I can always use both.

    • mehmet

      Hello I must say, Ie2€™m impressed with your site. I had no troulbe navigating through all the tabs and information was very easy to access. I found what I wanted in no time at all. Pretty awesome. Would appreciate it if you add forums or something, it would be a perfect way for your clients to interact. Great job

    • Has

      Chris, great post. Maybe you might want to add Reputation Building. LinkedIn provides quostiens which when you answer build up your reputation as a guru. Some people likewise use Twitter to help others out for the same purpose (ex. #howcanIhelp ) I’m sure there are other ways as well. In this sense, social networking is a publicist for you and your organizations much as webpages have become advertizing.

  • billseaver

    Nathan, have you found people to be responsive to you on Linked In answers? My perception is that people don’t respond a lot in Linked In because they’re not using Linked In all the time whereas Twitter users are more regularly engaged.

  • Jason Kovacs

    Great insights. My twittering is the better for it.

  • Princess

    Does your blog have a contact page? I’m hiavng a tough time locating it but, I’d like to send you an e-mail. I’ve got some suggestions for your weblog you might be interested in hearing. Either way, excellent site and I appear forward to seeing it expand more than time.

  • Mariani

    Chris wonderful post! I esllaicepy love how you talk about the fact that you should find people with mutual goals, not just mutual interests. I think that in many cases, we’re first attracted to those who have the same interests, but to develop the relationship into a beneficial one, the mutual goals are what’s truly important.Personally, one of the reasons I love social media is because I home office. Facebook, Twitter and LinkedIn give me a venue to reach people all over for support, partnerships, guidance and sometimes, just fun! But even when it’s just for fun, I keep in mind that it easily could be a stepping stone or part of a business relationship.