Two years ago if businesses were interested in social media they were probably thinking about blogs. Then YouTube got the attention. Then it was all about Twitter and the Facebook craze was right on the heels of Twitter. What’s interesting, however, is that blogs haven’t gone away. Far from it in fact. It turns out blogs are still viewed as the most critical social media tool for business according to Hubspot’s report called The State of Inbound Marketing [link opens download of the full report.]
You can see the full comparison of social media tools and the results in both 2009 and 2010 below. It’s interesting that in both years, despite the frenzy over Twitter and Facebook, that businesses consider the company blog more critical to their marketing efforts than Twitter, Facebook, YouTube, LinkedIn, or anything else they could do in social media. Here’s the breakdown:
Why Blogs Instead Of Something Else?
So what does this mean? Mostly I take this to mean that marketers who are looking at the full social media arsenal of technology available today recognize that despite the very public attention that other tools get, blogs are still very important. I have said on a number of occasions that I would choose my blog if I could only have one social media tool. I still believe it’s the best way to earn attention, credibility, authority, and engage the people who join you there.
Other Interesting Points From The Survey
Beyond the information about blogs, the survey shows where attention is going (and not going) in social media efforts. It’s clear that the big losers are Digg, MySpace, and StumbleUpon. I have to agree with the survey results here. I almost never recommend these three tools to my clients.
The final big surprise to me was that Twitter was viewed as more critical than Facebook. I was surprised by that a bit because I would have expected it to be the other way around. When you combine the “critical” score and the “important” score on Twitter and Facebook you see that they are virtually tied. I’m not sure the reasons for this but I find it fascinating.