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The Most Underrated Tools & Ideas In Social Media

In the most recent episode of my not-as-regular-as-it-should-be podcast, The New Mediology, Nathan Moore, Alison Groves, Ray Sadler, and I discussed the most underrated tools, technology, and ideas in social media. You can listen to the entire podcast (and subscribe!) in iTunes or online. Here’s a quick rundown of our lists:


  1. Creating regular media content
  2. Google trends
  3. Being personal


  1. Tweetdeck
  2. Twitter search
  3. Don’t just have one voice for your company


  1. Hootsuite
  2. Foursquare push notifications
  3. Use the social media tools that are so readily available


  1. Blogs
  2. Google keyword tool for blogging smarter
  3. Google real time search and social search

So, what do you think? What would you include as an underrated social media tool or idea?

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  • Nathan Moore

    Congrats on the new site.