I’m regularly asked what I think the next big thing in social media is going to be. The response most people want is something like, “Oh, there’s this crazy new technology that reads your brainwaves and automatically posts your thoughts to Facebook.”
Fortunately there’s nothing like that (yet) and in actuality there really isn’t any mind blowing, new, game changing technology out there right now. Instead, what we’re seeing is a further adoption rate, refinement of use, and embedding into our daily lives of the things people are already doing.
Facebook, Twitter, YouTube and all the rest get a lot of attention but I think mobile technology was the sleeping giant that has fully been awakened. Here’s why:
- More people have smartphones than ever.
- Smartphone users are using them more often.
- Smartphones are becoming the first computing options.
Here are some stats that show these trends to be true:
As interesting as this is, the marketing opportunity is huge too:
The bottom line is this: mobile connectivity has not only changed the way people communicate and get information, it’s also becoming a contender for advertising and getting content. I think this is as close as we can get to “the next big thing” but there’s no doubt that it’s here to stay and changing the way people give and get information. It’s time for your business to be thinking about what these mean to you and the future of your work.